Digital Travel 2019

April 08 - 10, 2019

Hyatt Regency Indian Wells, CA

Jamey Bainer


Director of Strategy & Planning
PACIFIC

DAY ONE: Dreams & Plans, MONDAY, APRIL 8, 2019

Monday, April 8th, 2019


4:00 PM Eyes Full of Language: Global Content Marketing Done Well, at Scale

Many travel brands struggle to do content marketing right in their own country, but how do you tackle it across multiple regions, where one botched translation or unintended cultural offense can cost you not just a customer, but an entire country? We’ll walk through case studies from Expedia, eBookers and Flights.com to show you how to develop a localized content strategy to build you brand and your business results at scale.
 
Discussion topics include:
  • Building region- and country-specific strategies
  • Leveraging local partners
  • Identifying and acting on behavioral differences across regions
  • Working with culturally relevant influencers
  • Translation and localization done well
  • Driving scalability through global applications and local executions
  • Measuring true business impacts of content marketing (that’s right folks, we’re talking ROI!)

Check out the incredible speaker line-up to see who will be joining Jamey.

Download The Latest Agenda