April 08 - 10, 2019
Hyatt Regency Indian Wells, CA
Senior Director, Digital Commerce
Choice Hotels International
3:10 PM CASE STUDY Leaning into the Detours on the Way to Personalization: We’re Working On Doing Some of It, It’s Not Perfect, Here Are Our Learnings to Date
ChoiceHotels.com has been bringing their A Game to drive continuous optimization, usability, and revenue growth. There have been some standout wins including 50% YOY revenue growth. Like a perfectly photographed social media post, there’s more to this positive number than meets the eye, and a whole bunch of bloopers that don’t make it into the frame. Jason is going to share how new initiatives to improve personalization have been going for his team, what they have learned, and how they plan to recalibrate their approach to get closer to their vision for serving their customers.