DAY ONE: Dreams & Plans, MONDAY, APRIL 8, 2019
Monday, April 8th, 2019
ChoiceHotels.com has been bringing their A Game to drive continuous optimization, intuitive usability, and record breaking revenue growth. Like a perfectly photographed social media post, there’s more to this great story than meets the eye, and a whole bunch of bloopers that don’t make it into the frame. Jason is going to share how new initiatives to improve personalization have been going for his team, what they have learned, and how they plan to recalibrate their approach to get closer to their vision for serving their customers.