Digital Travel 2019

April 08 - 10, 2019

Hyatt Regency Indian Wells, CA

Jason Dahlin


Senior Director, Digital Commerce
Choice Hotels International

DAY ONE: Dreams & Plans, MONDAY, APRIL 8, 2019

Monday, April 8th, 2019


3:40 PM CASE STUDY Leaning into the Detours on the Way to Personalization: We’re Working On Doing Some of It, It’s Not Perfect, Here Are Our Learnings to Date

ChoiceHotels.com has been bringing their A Game to drive continuous optimization, intuitive usability, and record breaking revenue growth.  Like a perfectly photographed social media post, there’s more to this great story than meets the eye, and a whole bunch of bloopers that don’t make it into the frame. Jason is going to share how new initiatives to improve personalization have been going for his team, what they have learned, and how they plan to recalibrate their approach to get closer to their vision for serving their customers.

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda