Jay Hubbs

Jay Hubbs is the VP of Advertising, Marketing, Innovation and Analytics overseeing BWH Hotels’ consumer-facing marketing, advertising and the award-winning Best Western Rewards program.

Jay has over 30 years of experience in hospitality, travel, sales and marketing. Prior to BWH Hotels, Jay was with Remington Hotels in Commercial Services and Digital Marketing positions, and before that worked at Expedia, Starwood Hotels, as well as in hotel operations roles early in his career. Jay has also built startup companies as a consultant, sales leader and has entrepreneurial ventures.

Jay holds an BS in Hotel Administration from Cornell University as well as an MBA from the Wharton School at the University of Pennsylvania. In 2023, Jay was honored as HSMAI’s Corporate Marketer of the Year and sits on HSMAI’s America’s Board. He lives in Dallas with his wonderful wife Laura and their amazing twin boys Brewster and Hunter.