Digital Travel US 2020
December 14 - 15, 2020
Palm Springs, CA
Joe Lyons
Director of Paid Marketing, SmarterTravel
TripAdvisor
Day 3 Wed. May 20 Up, Up And Away! Innovating For The Fast-Moving Future
Wednesday, May 20th, 2020
10:20 AM Panel: Not Every User is Equal: Targeting Your Ideal Audience of People – The Ones Who Are Specifically Interested in You!
Are you willing to spend more money to get ads in front of qualified leads versus someone early on in research process? Sounds great, but how do you know the extra $$$ is really worth it? Listen to this informed panel discussion and learn how you can determine if the payoff will be worth the sacrifice for your organization.
• Big company approach: Pulling in third party data and audiences through complicated back end systems and pushing out to Google, etc.
• Smaller company? No problem. There are resource savvy approaches to know where someone has been to the site already and is going back to Google.
• Working with third parties to watch people on your website, and not treating them all the same
