Joey Thorsen

Director of Content & PR Silver Dollar City Attractions

Day 1

2:45 PM Panel Interactive: Hacking the Algorithm: Content That Wins Traveler Attention for a New Era in Social Media

  • How social and short‑form video now drive "everywhere discovery," shaping where travelers go long before they hit search or OTAs
  • Design content that works for human engagement, social media feeds, and AI enabled discovery all at once
  • Leverage AI to scale creation while keeping a distinct, authentic brand voice
  • Turn creators, communities, and real‑time social insight into a continuous feedback loop that powers better campaigns and personalization 

Check out the incredible speaker line-up to see who will be joining Joey.

Download The Latest Agenda