Propellic has managed the advertising accounts of more than 60 travel companies, with visibility into nearly a quarter of a billion dollars in ad spend over five years. In this session, John Matson, Chief Revenue Officer of Propellic, distills that dataset into the five marketing pillars that consistently separate operators who scale from those who stall: statistical modeling that sets the right targets, deep traveler journey intelligence, strategy that actually converts, ad platform signal engineering most travel companies have never heard of, and a conversion-to-scale framework that turns spend into sustainable growth.

You'll also get an honest look at how AI-driven discovery is reshaping where travelers find you - and what operators need to do now before traditional search traffic disappears. You'll leave with a self-assessment framework, real industry benchmarks, and a clear picture of where your operation stands relative to your competitive set.