Julia Fedor

Director, Brand Marketing United Airlines

Julia Fedor is a marketing communications professional with a hybrid of agency and brand-side experience in the travel, consumer goods, health care, and nonprofit industries. She and her team support the execution and measurement of United Airlines’ brand marketing campaigns. Before joining United, Julia was a vice president and project director at the communications firm Edelman, overseeing a global client portfolio and program operations, and produced digital campaigns and websites at the advertising agency Leo Burnett. A graduate of Northwestern University, she received her bachelor's degree in the social sciences and master's degree in marketing.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

4:10 PM CASE STUDY PRESENTATION: #AirplaneMode: How Employee Content Creators Propel United Airlines

In the era of the global content creator economy, United Airlines has found success with its employees—pilots, flight attendants, ramp agents, HR professionals—as trusted storytellers across social media channels. Julia Fedor, Director of Operations, Brand Marketing, shares how United considers employee social media advocacy and activations as part of their marketing ecosystem to improve brand perceptions and attract top talent.  

Activating employees as trusted brand advocates
Communicating company messaging via employee-led content creation  
Reaching new flyer audiences and measuring impact

Check out the incredible speaker line-up to see who will be joining Julia.

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