Julia Fedor

Director of Operations, Global Advertising and Social Media United Airlines

Julia Fedor is a marketing communications professional with a blend of agency and brand-side experience across travel, consumer goods, healthcare, and nonprofit sectors. As Director of Operations for Brand Marketing at United Airlines, she leads financial operations, agency relations, talent management, social media, and analytics to support integrated brand campaigns.

Previously, Julia was Vice President and Project Director at Edelman, managing a global client portfolio, and she began her career producing digital campaigns at Leo Burnett. A Northwestern University graduate, Julia is passionate about accessibility, animal welfare, and reproductive rights, and currently resides in Chicago.

4:25 PM CASE STUDY PRESENTATION: #AirplaneMode: How Employee Content Creators Propel United Airlines

In the era of the global content creator economy, United Airlines has found success with its employees—pilots, flight attendants, ramp agents, HR professionals—as trusted storytellers across social media channels. Julia Fedor, Director of Operations, Brand Marketing, shares how United considers employee social media advocacy and activations as part of their marketing ecosystem to improve brand perceptions and attract top talent.

Activating employees as trusted brand advocates
Communicating company messaging via employee-led content creation
Reaching new flyer audiences and measuring impact

Check out the incredible speaker line-up to see who will be joining Julia.

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