Julia Fedor

In a world where platforms shift overnight and consumers move faster than roadmaps, modern marketers need more than channel expertise—they need curiosity, agility, and leadership. Laurel Greatrix, VP of Marketing at Viator (a $4B travel experiences marketplace), shares lessons from building a high-performing org across SEM, CRM, SEO, creative, analytics, and strategy—while staying responsive to what’s happening in the world, in the business, and across the team. 

This talk will explore: 

• Turning real-world signals into insight—and insight into action 
• Understanding what it really takes to build leaders who outperform you 
• Determining why curiosity scales better than certainty 

In the era of the global content creator economy, United Airlines has found success with its employees—pilots, flight attendants, ramp agents, HR professionals—as trusted storytellers across social media channels. Julia Fedor, Director of Operations, Brand Marketing, shares how United considers employee social media advocacy and activations as part of their marketing ecosystem to improve brand perceptions and attract top talent.   

• Activating employees as trusted brand advocates  
• Communicating company messaging via employee-led content creation   
• Reaching new flyer audiences and measuring impact