Katie Steinharter

Director of Social Media Alterra Mountain Company

Katie Steinharter specializes in content management, ideation, communication. She is currently the Director of Social Media & Content at Alterra Mountain Company, overseeing the Ikon Pass social media team, content development, and a roster of athletes/creators/influencers while also providing strategic support to 18 ski & snowboard destinations. Through her career, she has supported social media & marketing strategy, copywriting, creative & brand direction, video execution, and content development for brands around the world. She has a background in the outdoor & tourism industries, international development & relations, and arts & education.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

3:35 PM Track B: Panel Discussion: Take Your Content Marketing to Next Level: Detailed Strategies to Drive Customer Engagement

Cut through the noise and capture traveler attention with compelling content! This panel, featuring Jules Pierre-Louis from Cruise Planners, will provide actionable tactics for creating content that cultivates engagement, drives bookings, and builds brand loyalty.

Crafting a holistic content strategy that aligns with overall business objectives.
Developing dynamic and engaging content for various digital platforms and diverse audiences.
Measuring the true impact of content marketing efforts to demonstrate value.

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda