AI in hospitality isn't about adding more tools but rather rethinking how hotels operate from the ground up. Katrina Fine has over a decade of experience in AI adoption and enablement and currently manages AI projects for Hyatt. In this interactive workshop, Katrina will share what it really takes to move from pilot projects to enterprise transformation.

• Discover where AI can meaningfully redesign hotel functions: from guest communications to workforce scheduling and revenue management
• Learn why most AI projects fail and how to address data quality, governance, and change‑management challenges before they derail implementation
• Workshop frameworks for balancing innovation with operational pragmatism: when to experiment boldly, when to standardize, and how to turn learnings into durable capability