AI in hospitality isn't about adding more tools but rather rethinking how hotels operate from the ground up. Katrina Fine has over a decade of experience in AI adoption and enablement and currently manages AI projects for Hyatt. In this interactive workshop, Katrina will share what it really takes to move from pilot projects to enterprise transformation.

• Discover where AI can meaningfully redesign hotel functions: from guest communications to workforce scheduling and revenue management
• Learn why most AI projects fail and how to address data quality, governance, and change‑management challenges before they derail implementation
• Workshop frameworks for balancing innovation with operational pragmatism: when to experiment boldly, when to standardize, and how to turn learnings into durable capability 

• How to identify tools and innovations that are value adds to your teams and your customers versus gimmicks
• How teams are implementing AI and agents today: data foundations, model selection, orchestration layers, and getting beyond endless proofs of concept
• What's gone wrong and how to course correct: broken integrates, legal and security roadblocks, and misunderstandings of LLM tools
• Where to start, which use cases to prioritize, and how to decide what belongs to automation vs. humans in your AI travel stack