Kay Galloway

Chief Marketing Officer Daytona Beach Area Convention & Visitors Bureau

Kay Galloway is an award-winning marketing professional and creative designer with deep expertise in tourism and destination marketing. With a background as a Marketing & Design Director for a Convention & Visitors Bureau, [Name] has led branding, ad campaigns, and design for print, digital, and trade show platforms. Skilled in graphic design, media planning, website development, and CRM/CMS systems, [Name] brings both agency and in-house experience to every project. A passionate recycle artist, they blend creativity with strategy to deliver impactful, visually compelling marketing that drives results.

4:25 PM CASE STUDY CO-PRESENTATION: Proving the Impact: Cracking the Code on DMO Attribution and ROI

Destination Marketing Organizations (DMOs) have long faced a fundamental challenge: how to clearly attribute marketing spend to measurable visitor outcomes and economic impact. In this session, Tripadvisor and a partner DMO unpack a real-world case study that leveraged advanced attribution models, data partnerships, and cross-channel tracking to finally connect the dots between destination marketing and actual ROI. Discover how new technologies and smarter strategies are enabling DMOs to defend budgets, drive visitation, and make data-backed decisions with confidence.

Aligning cross-platform data sources—from Tripadvisor intent signals to paid media metrics—to create a unified attribution framework.
Connecting the dots between upper-funnel engagement and actual visitation using real-time traveler behavior and geolocation insights.
Demonstrating ROI to stakeholders by translating campaign outcomes into economic impact and actionable reporting dashboards.

Check out the incredible speaker line-up to see who will be joining Kay.

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