Kelsey Madison

Senior Manager, Digital Integration The Walt Disney Company

Day 2 Tues. Sept 29

Map your priority audiences and test formats, hooks, and posting cadences that align with how algorithms reward interest and engagement over followers
Build a repeatable process to mine insights from high-performing posts and creator content, then quicky spin those into new variations
Define success metrics that go beyond vanity numbers to focus on saves, shares, watch time, and downstream site or booking behavior

Check out the incredible speaker line-up to see who will be joining Kelsey.