Kevin Rivera

VP of Digital Marketing Collette

Kevin Rivera is a results-driven marketing professional with deep expertise in search, digital media, and performance optimization. With a strong focus on analytics and attribution modeling, he specializes in delivering targeted, high-impact content across the travel, retail, and B2B sectors.

Kevin brings extensive experience in eCommerce and lead generation, pairing data-driven strategy with a passion for travel, cultural discovery, and tending to his urban garden.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

11:10 AM Panel: Driving Revenue Through Smarter Customer Connections

Today’s travel marketers are under pressure to deliver measurable results faster than ever—and the key lies in creating truly connected customer experiences. This panel explores how brands are rethinking their marketing infrastructure to be more agile, data-smart, and revenue-focused.

Hear from marketing and technology leaders who are using integrated platforms, real-time data, and automation to make every touchpoint more strategic—from initial inspiration to booking and beyond. Each panelist brings a different perspective on how to structure teams, tech, and tactics to stay ahead in a high-speed market.

Simplifying complex workflows with automation and system integration to improve collaboration and marketing agility.
Executing omnichannel strategies that align with business goals—driving not just engagement, but conversions and revenue growth.
Pinpointing the data, insights, and tech stack needed to quickly adjust campaigns, allocate spend, and make smarter decisions under pressure.

Check out the incredible speaker line-up to see who will be joining Kevin.

Download The Latest Agenda