Digital Travel US 2020

May 18 - 20, 2020

Palm Springs, CA

Krag Klages, Senior Manager, Advanced Analytics and Optimization at Disney Parks & Resorts
Disney Parks & Resorts Logo

Krag Klages


Senior Manager, Advanced Analytics and Optimization
Disney Parks & Resorts

Check out the incredible speaker line-up to see who will be joining Krag.

Download The Latest Agenda

Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution

Monday, May 18th, 2020


5:05 PM NETWORKING INDUSTRY ROUNDTABLES:

When you said you wanted more structured opportunities to network by vertical, we heard you!  Get ready to discuss, learn, and share!

ROUNDTABLE 1 | Large Hotels
Discussion Leader: Stevie Stevenson, Director of Offer Strategy, Hilton
  
ROUNDTABLE 2 | Airlines 
Discussion Leader: Marina Suberlyak, Head of Marketing, North America, Norwegian

ROUNDTABLE 3 | OTAs

ROUNDTABLE 4 | DMAs

ROUNDTABLE 5 | Independent Hotels
Discussion Leader: Diane Koczur, Director, Marketing, Evans Hotels

ROUNDTABLE 6| Cruises

ROUNDTABLE 7 | Theme Parks
Discussion Leader: Krag Klages, Senior Manager, Advanced Analytics and Optimization, Disney Parks & Resorts  


Day 3 Wed. May 20 Up, Up And Away! Innovating For The Fast-Moving Future

Wednesday, May 20th, 2020


10:20 AM Panel: Not Every User is Equal: Targeting Your Ideal Audience of People – The Ones Who Are Specifically Interested in You!

Are you willing to spend more money to get ads in front of qualified leads versus someone early on in research process?  Sounds great, but how do you know the extra $$$ is really worth it?  Listen to this informed panel discussion and learn how you can determine if the payoff will be worth the sacrifice for your organization.
• Big company approach: Pulling in third party data and audiences through complicated back end systems and pushing out to Google, etc.  
• Smaller company?  No problem.  There are resource savvy approaches to know where someone has been to the site already and is going back to Google.  
• Working with third parties to watch people on your website, and not treating them all the same