Krista Pappas

SVP Lola.com

Krista is a multi-disciplined, digital travel innovator and entrepreneur. She draws on more than twenty years of executive leadership experience in the travel industry, from startups to publicly traded companies, including her role as Global Director and Head of Travel of Bing, a Microsoft Company where she led all commercial aspects, evangelism and strategy for Bing Travel. She has led and scaled global teams in sales and development, marketing + customer acquisition. Most recently, Krista joined Lola.com where she oversees the company’s business development and distribution strategy.

Prior to Lola.com she was the COO of DuVine Cycling + Adventure responsible for the overall day-to-day management and growth of the company. Krista was an executive team member of the startup teams Farecast acquired by Microsoft and SmarterTravel which was acquired by TripAdvisor. She also led travel at the New York Times Digital (NYTd) after selling her company FareChase, the first travel metasearch company to Yahoo! Krista was coined the first “Internet Travel Analyst” in 1999 and from that point on has been deeply immersed in the travel industry. Her focus has been on the intersection of travel disruption, technology, search, and customer experience.

Krista currently invests and advises early stage Internet companies in commerce and travel and sits on several travel boards.