Kirstin Coutts

In today's volatile travel market, agility is paramount. This fireside chat, featuring previous colleagues Meredith Goldberg, Marriott's Director of Marketing and Kirstin Coutts, the Lore Group’s Regional Director of Revenue, explores how a closer collaboration between marketing and revenue management teams can create a dynamic, data-driven engine for rapid response to market shifts and evolving customer demand. 

• Adapting marketing strategies based on real-time revenue data and market trends.  
• Driving revenue through targeted campaigns and dynamic pricing adjustments.  
• Optimizing the balance between value-add packages and price-driven promotions to maximize profitability.