Kyle is a passionate leader with over 12 years of experience working in social media. After graduating from the University of Florida, Kyle worked in sports for the first 9 years of his career including stops at the Atlanta Falcons (Social Media Manager) and Orlando Magic (Director of Social Content & Engagement). Over the last 3+ years, Kyle has been the Director of Social Content at Holiday Inn Club before taking a role at Travel + Leisure Co. in 2025.
Kyle is a firm believer that insights have to drive ideas in the digital space. It is vital to start with the WHY. Why do our consumers care about brand? Why will we grab their attention in an oversaturated market and an attention economy? It all starts with creating an emotional connection with our audience and building a sense of trust with our consumers.
Kyle was born and raised in Florida and loves traveling with his wife and two kids! You can usually catch him at a live sporting event or waiting in line to see the Disney princesses with his 3 year old daughter.
Day 1 Mon. Sept 28
2:45 PM Panel Interactive: Hacking the Algorithm: Content That Wins Traveler Attention for a New Era in Social Media
Social platforms and short‑form video now shape where people want to go long before they open a browser tab to search or book. This interactive panel explores how travel brands can create content that stands out in that environment—speaking to real humans while also playing nicely with feeds and AI‑driven discovery. You'll hear how leading teams are blending creators, communities, and smart tooling to keep their stories visible and their brand voice unmistakable, even as the algorithms keep evolving.
- How social and short‑form video now drive "everywhere discovery," shaping where travelers go long before they hit search or OTAs
- Design content that works for human engagement, social media feeds, and AI enabled discovery all at once
- Leverage AI to scale creation while keeping a distinct, authentic brand voice
- Turn creators, communities, and real‑time social insight into a continuous feedback loop that powers better campaigns and personalization
Check out the incredible speaker line-up to see who will be joining Kyle.
Download The Latest Agenda