Laurel Greatrix

VP Marketing Viator

Laurel Greatrix is a marketing and communications leader with over 15 years of experience building global B2C and B2B programs. With a strong foundation in writing and brand strategy, she has led impactful marketing initiatives across the consumer technology and robotics industries, helping innovative brands connect with audiences worldwide.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

9:50 AM Keynote Fireside Chat: Curiosity At Scale: Building Smarter Teams, Sharper Strategy, and More Resilient Marketing

In a world where platforms shift overnight and consumers move faster than roadmaps, modern marketers need more than channel expertise—they need curiosity, agility, and leadership. Laurel Greatrix, VP of Marketing at Viator (a $4B travel experiences marketplace), shares lessons from building a high-performing org across SEM, CRM, SEO, creative, analytics, and strategy—while staying responsive to what’s happening in the world, in the business, and across the team.

This talk will explore:

Turning real-world signals into insight—and insight into action
Understanding what it really takes to build leaders who outperform you
Determining why curiosity scales better than certainty

Check out the incredible speaker line-up to see who will be joining Laurel.

Download The Latest Agenda