Laurel Greatrix

In a world where platforms shift overnight and consumers move faster than roadmaps, modern marketers need more than channel expertise—they need curiosity, agility, and leadership. Laurel Greatrix, VP of Marketing at Viator (a $4B travel experiences marketplace), shares lessons from building a high-performing org across SEM, CRM, SEO, creative, analytics, and strategy—while staying responsive to what’s happening in the world, in the business, and across the team. 

This talk will explore: 

• Turning real-world signals into insight—and insight into action 
• Understanding what it really takes to build leaders who outperform you 
• Determining why curiosity scales better than certainty