September 15 - 16, 2025
JW Marriott Orlando Bonnet Creek Resort & Spa
Laurel Greatrix is a marketing and communications leader with over 15 years of experience building global B2C and B2B programs. With a strong foundation in writing and brand strategy, she has led impactful marketing initiatives across the consumer technology and robotics industries, helping innovative brands connect with audiences worldwide.
In a world where platforms shift overnight and consumers move faster than roadmaps, modern marketers need more than channel expertise—they need curiosity, agility, and leadership. Laurel Greatrix, VP of Marketing at Viator (a $4B travel experiences marketplace), shares lessons from building a high-performing org across SEM, CRM, SEO, creative, analytics, and strategy—while staying responsive to what’s happening in the world, in the business, and across the team.
This talk will explore:
Check out the incredible speaker line-up to see who will be joining Laurel.
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