is the Chief Marketing Officer for the Puerto Rico Destination Marketing
Organization, Discover Puerto Rico. As CMO, Leah is charged with providing
strategic marketing leadership for the organization; responsible for the oversight
of the DMO’s paid media, creative, public relations, brand development and
management, and digital strategy.
to her move to San Juan, Leah was the Chief Marketing Officer for Explore
Branson, where she led the growth of the community’s tourism industry for five
straight years, repositioning the destination’s brand and posting back-to-back
years of record ROI for the organization’s marketing program. In previous
years, Leah led the Missouri Tourism account at H&L Partners, the agency of
record for the Missouri Division of Tourism. In this role, Leah developed and
guided the strategic direction of the Division’s marketing, managing paid and
earned media, creative and interactive development, and campaign implementation.
Leah led Missouri Tourism’s brand repositioning effort in 2013, introducing a
new brand identity and corresponding campaign featuring “Enjoy the Show.”
is a veteran of the travel and tourism industry, having directed the Indiana
Tourism account for five years prior to joining H&L Partners. Leah’s
advertising and marketing experience in the tourism and travel sector also
includes The Indianapolis Zoo, Caesar’s Casino, St. Elmo Steakhouse and the
Indiana Department of Natural Resources.
Check out the incredible speaker line-up to see who will be joining Leah.
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