Lisa Jordan

Lisa Jordan is a seasoned marketing and communications leader in the travel and hospitality industry, with nearly 25 years of experience in brand strategy, relationship building, and organizational leadership. Passionate about the intersection of people and place, Lisa blends her love of travel with a deep understanding of business, technology, and destination storytelling.

She serves on the Americas Board of HSMAI and the Advisory Board for Digital Travel Connect and was recognized as one of HSMAI’s 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization & Distribution. Lisa holds a Master of Tourism Administration from The George Washington University and is a strong advocate for sustainable tourism and experiential travel.