Lisa Jordan

VP, Marketing Red Roof

Lisa Jordan is a seasoned marketing and communications leader in the travel and hospitality industry, with nearly 25 years of experience in brand strategy, relationship building, and organizational leadership. Passionate about the intersection of people and place, Lisa blends her love of travel with a deep understanding of business, technology, and destination storytelling.

She serves on the Americas Board of HSMAI and the Advisory Board for Digital Travel Connect and was recognized as one of HSMAI’s 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization & Distribution. Lisa holds a Master of Tourism Administration from The George Washington University and is a strong advocate for sustainable tourism and experiential travel.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

9:20 AM Panel: Embracing the Power of AI in Travel & Hospitality

Artificial Intelligence is transforming every corner of the travel and hospitality landscape. From operations and guest experience to marketing, pricing, and work automation. As leaders explore how to harness AI effectively, it's critical to understand opportunities that come with this new frontier.

Join this panel of industry leaders who are actively exploring or implementing AI strategies within their own organizations. Sharing real-world experiences, lessons learned, and forward-looking advice to help you navigate your AI journey with confidence.

Using AI to streamline guest experiences and drive smarter decision-making
Building a GEO strategy to enhance visibility in AI Driven results
Using Gen AI to drive data analysis, customer segmentation, and content creation

Day 2: Business Transformation & the Future of Travel

7:50 AM Private Breakfast: Women in Travel

This private breakfast brings talented women together to foster your passion for all things travel as well as offer a fun, supportive place to learn from and encourage each other. It’s a great opportunity to make new connections as you share your knowledge and network.

FACILITATED BY: Lisa Jordan, VP Marketing, Red Roof

This breakfast is only open to female travel executives.

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda