Digital Travel US 2020

December 14 - 15, 2020

Palm Springs, CA

Lourdes Losada, Principal Commercial Manager, Americas at Skyscanner
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Lourdes Losada


Principal Commercial Manager, Americas
Skyscanner

Check out the incredible speaker line-up to see who will be joining Lourdes.

Download The Latest Agenda

Day 2 Tuesday May 19 Content and the Customer Journey 2030: Driving Digital Engagement In The New Era

Tuesday, May 19th, 2020


2:00 PM Workshop: Tapping Into Cultural Ethos: The Best Channels For Advertising To International Audiences

• How to speak to 100MM Users around the world (best practices and channels)
• How to find the right balance between Global & Local when strategizing new campaigns
• Papa -Pope? Common language for the traveler. When in Rome…
• Broad Audiences: Lookalikes Broad vs Exact
• Dreaming – Planning – Booking – Experiencing (who, where, and when)
• Fun stories around privacy policies