Lourdes Losada Frances

Director & Site Lead Skyscanner

Lourdes Losada leads Skyscanner’s operations across the Americas, spanning the United States, Canada, and Latin America. With 20 years of experience in digital advertising and travel technology, she has built a career at the intersection of innovation, data, and partnerships.

Originally from Spain, Lourdes has lived in four countries and is fluent in four languages, giving her a truly global perspective on the travel industry. She began her career at Orange before pioneering programmatic advertising at Yahoo, and for the past 7+ years has been instrumental in Skyscanner’s growth across the region. Under her leadership, the Americas has become one of the company’s fastest-growing markets, with deep partnerships ranging from major airlines and tourism boards to disruptive travel brands. Beyond her commercial role, Lourdes serves as site lead of Skyscanner’s Miami office, fostering one of the company’s most engaged and dynamic cultures. A frequent speaker at industry forums and an advocate for women in technology, she is passionate about shaping the future of travel through digital transformation, AI, and inclusive leadership.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

11:30 AM Reimagine Travel Roundtables

Don't just listen – transform your strategy! Grab a seat at the table and dive deep with your travel peers to dissect today's toughest challenges and uncover cutting-edge solutions. This is your chance to gain actionable insights and walk away with game-changing ideas you can implement immediately. These roundtables are only open to travel executives.

Table 1: Marketing That Measures Up: Attribution & Matchback Mastery

Discover how a strategic full-funnel marketing approach drives the most tangible results, from awareness to conversion. We'll explore how tools like advanced attribution and matchback strategies can complement your efforts, helping you see what's working and refine your investments.

Ben Baker, Digital Marketing Specialist, USA Today Network

Table 2: Next-Gen Travelers and the Borderless Workforce: How Travel, Hospitality and Aviation Are Evolving in the Age of Workation

Ferhat Acar, Campaign Management & Customer Analytics Specialist, Turkish Airlines

Table 3: Navigating Travel's Transformation: Innovation, Disruption, and the Future

Brian Shultz, CIO, Cruise Planners

Table 4: Creating Sustainable Travel Partnerships

Lourdes Losada, Director & Site Lead, Skyscanner Americas

Check out the incredible speaker line-up to see who will be joining Lourdes.

Download The Latest Agenda