Digital Travel US 2020

May 18 - 20, 2020

Hyatt Regency Indian Wells, CA

Manish Agarwal, VP Data and Analytics at Hertz
Hertz Logo

Manish Agarwal

VP Data and Analytics

Check out the incredible speaker line-up to see who will be joining Manish.

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Day 1

Monday, May 18th, 2020

9:40 AM Fireside Chat: On Target: The Precision Of Data, The Path To Personalization, And The Magic Of Measurement

Implementing advanced targeting, personalization and measurement, while taking the black and white numbers of transactional data and tying it to targeted individuals, can work wonders to advance your marketing function in the new era.  Manish Agarwal, VP of Data and Analytics for Hertz, will discuss how his organization has turned data derived from web visits, social media likes, and transactions into a massive and advanced personalization initiative, having a truly transformative effect on Hertz and its digital marketing efforts.