Mariana Fonseca Medina

VP of Digital & Loyalty Virgin Voyages

As Managing Director of Digital Customer Experience, Mariana Fonseca oversees the team that drives Product Management of American Airlines’ ancillary products, such including paid seats, baggage, rental cars and travel insurance as well as American’s largest booking channel – aa.com. Mariana is also responsible for driving the Product Culture for the airline’s Digital Organization by leading teams tasked with enabling data-driven decision making, empowering teams to be customer-centric through democratizing the voice of the customer and ensuring Product Managers have access to delivery best practices. 

With 8 years at the company, Mariana has held multiple leadership positions in Finance, Alliance Strategy and Corporate Planning. Through these roles, she has positively influenced American's revenue growth strategy by balancing the needs of the customers with the service expectations that come from operating the world’s largest carrier.

Mariana holds an MBA from the University of Notre Dame and a Civil Engineering degree from the Instituto Tecnologico y de Estudios Superiores de Monterrey.   

 A fluent Spanish speaker, Mariana lived and worked in Mexico before joining American.