Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution
Monday, May 18th, 2020
When you said you wanted more structured opportunities to network by vertical, we heard you! Get ready to discuss, learn, and share!
ROUNDTABLE 1 | Large Hotels
Discussion Leader: Stevie Stevenson, Director of Offer Strategy, Hilton
ROUNDTABLE 2 | Airlines
Discussion Leader: Marina Suberlyak, Head of Marketing, North America, Norwegian
ROUNDTABLE 3 | OTAs
ROUNDTABLE 4 | DMAs
ROUNDTABLE 5 | Independent Hotels
Discussion Leader: Diane Koczur, Director, Marketing, Evans Hotels
ROUNDTABLE 6| Cruises
ROUNDTABLE 7 | Theme Parks
Day 3 Wed. May 20 Up, Up And Away! Innovating For The Fast-Moving Future
Wednesday, May 20th, 2020
Are you willing to spend more money to get ads in front of qualified leads versus someone early on in research process? Sounds great, but how do you know the extra $$$ is really worth it? Listen to this informed panel discussion and learn how you can determine if the payoff will be worth the sacrifice for your organization.
• Big company approach: Pulling in third party data and audiences through complicated back end systems and pushing out to Google, etc.
• Smaller company? No problem. There are resource savvy approaches to know where someone has been to the site already and is going back to Google.
• Working with third parties to watch people on your website, and not treating them all the same