Digital Travel US 2020

May 18 - 20, 2020

Hyatt Regency Indian Wells, CA

Mark Sun, Revenue and Pricing Director at China Southern Airlines
China Southern Airlines Logo

Mark Sun


Revenue and Pricing Director
China Southern Airlines

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Day 1

Monday, May 18th, 2020


3:05 PM Case Study: Implementing the Power of Analytics into Revenue Management

•Establishing baseline data 
•for reporting
•Challenges in understanding how to utilize data to find individual opportunities
•Trying to focus more on agency characteristics
•Focusing on different customers to identify purchasing behavior and influences