Maureen Holden

Director of Marketing, eCommerce & Communication Biltmore Hotel

Maureen Holden is an experienced Director of Marketing Communications known for driving increased ROI and elevating brand presence. She brings strong leadership and employee development skills, with expertise spanning brand development, digital and traditional advertising, PR, social media, creative development, and promotional strategies.

Day 2: Business Transformation & the Future of Travel

11:50 AM Fireside Chat: The Biltmore Hotel Story

As the Biltmore Hotel celebrates its 100th year, it’s doing more than honoring its past—it’s crafting a bold digital future that continues to captivate modern travelers. In this powerful keynote, discover how this iconic property has evolved from a historic landmark into a digitally savvy, customer-first brand that stands as a benchmark for loyalty, innovation, and long-term value creation.

Objectives:

Learning how the Biltmore revamped its digital touchpoints to create seamless, personalized experiences across platforms.
Understanding how a century-old hotel nurtures emotional connections that translate into long-term customer value.
Exploring how digital tools and timeless service come together to deliver exceptional guest experiences—and boost bookings.

Check out the incredible speaker line-up to see who will be joining Maureen.

Download The Latest Agenda