Megan Hayes

Senior Director of Marketing Extended Stay America

Megan Hayes is an analytical and creative marketing leader with extensive experience in both digital and traditional channels across Retail, CPG, and Hospitality industries. She excels at developing and executing strategic plans, maximizing returns, and inspiring teams to achieve strong, sustainable results.

1:20 PM PANEL DISCUSSION: Tap Into the Potential of Your Data and Get an ROI on Your Marketing Mix

Data is the new currency of travel marketing. This panel, featuring Diane Koczur, Director of Marketing, Evans Hotels, will explore how to harness the power of data and analytics to make informed decisions, measure campaign effectiveness, and gain a return on your marketing investments.

Leveraging data and analytics to guide strategic marketing decisions and optimize resource allocation.
Employing advanced techniques for accurately measuring the ROI of marketing campaigns.
Implementing best practices for managing customer data platforms (CDPs) and ensuring data privacy.

Check out the incredible speaker line-up to see who will be joining Megan.

Download The Latest Agenda