Digital Expert / E-commerce and Marketing: Transformed marketing organizations by implementing and optimizing e-commerce and digital capabilities for diverse global businesses including Starwood, Accenture, Monster Worldwide, and Wyndham.
Introducing digital strategies and processes for brand redesigns and enhancements, mobile, new products, special promotions, email, media, search engine marketing (SEM), CRM, GDPR compliance and social media. Leading multi-disciplinary global teams by mentoring, guiding, supporting, equipping and empowering marketing product/project team members, fostering collaborations, across functions, departments, and stakeholders. In-depth expertise leveraging numerous digital tools allowing organizations to build strong foundations for developing and executing successful marketing solutions. Designed and developed both individual and team goals by creating key performance indicators (KPIs) that measured the success of ongoing campaigns.
Work cross-functionally with marketing, sales, and product technology teams, led and managed tasks from data analysis to execution and testing. Highly analytical, inquisitive, and hands-on growth marketing leader that has managed end-to-end customer funnel experience.
Leading all outside digital and e-commerce partnerships, alliances, acquisitions, investments and vendor relationships with creative and digital agencies, global language translation vendors, ADA certification agencies and public relations firms.
Received a Master of Arts from Northwestern University and a Bachelor of Arts from the University of Michigan.
Check out the incredible speaker line-up to see who will be joining Michael.
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