Digital Travel US 2020

December 14 - 15, 2020

Palm Springs, CA

Michael Skladony, GM of Consumer Services at Semcasting
Semcasting Logo

Michael Skladony

GM of Consumer Services

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Day 2 Tuesday May 19 Content and the Customer Journey 2030: Driving Digital Engagement In The New Era

Tuesday, May 19th, 2020


It’s amazing what you’ll find face to face!  Put away the presentations, switch your phone to silent, and get ready to share.  A highlight of Digital Travel, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 How-To tables during this session. 

ROUNDTABLE 1 | Your Trip, Your Way – Integrating Personalization in Customer Engagement and Experience via Digital Strategy
Discussion Leader: Aude Bidoli, Digital Platforms and eBusiness Manager, Club Med

ROUNDTABLE 2 | Besides Just Throwing Money at the Problem – What You Can Do to Leverage Advertising on Facebook and Instagram?
Discussion Leader: Candy Lee, Head of Marketing, Travelzoo

ROUNDTABLE 3 | Walking The Tightrope Between Privacy And Personalization: Getting Buy-In For Your Opt-Ins
Discussion Leader: Tedd Evers, Founder and CEO, TripTuner
ROUNDTABLE 4 | How Do You Build Your Digital Marketing Strategy?
Discussion Leader: Marko Rulek, Director, Digital Marketing and e-Commerce, Emerald Hospitality Associates
ROUNDTABLE 5 | The Ups And Downs Of Implementing New Martech: How To Conduct A Successful Trial 
Discussion Leader: Alex Sutton III, Director, Digital Acquisition, Avis Budget Group      
ROUNDTABLE 6 | Increasing Revenues By Building And Cleaning Your Email Database
Discussion Leader: Jon Tejeda, Director of Sales, FreshAddress

ROUNDTABLE 7 I Digitally Leveraging Your First Party Data: When Do You Introduce Third Party Data And How Is Consumer Choice And Privacy Affecting Your Digital Marketing Tactics? 
Discussion Leader: Michael Skladony, GM of Consumer Services, Semcasting