Michal Maguire has spent over 20 years helping some of the world's best-loved travel brands, from cruise lines to theme parks, connect with the people they serve. Today, as SVP of Marketing at AmaWaterways, she leads a team dedicated to understanding what travelers really want and turning that insight into marketing that feels personal, not just persuasive.
Michal believes great marketing starts with genuine curiosity about people. She loves digging into what makes someone choose one vacation over another, then using that understanding to tell stories that make AmaWaterways impossible to ignore.
Day 1 Mon. Sept 28
9:30 AM Keynote Panel: Protecting the Human Touch in Hospitality: Elevating the Customer Experience Journey for a Personalized, Memorable Travel Experience
As technology races ahead, travelers are craving something they can't get from an algorithm: to feel genuinely seen, welcomed, and cared for. This panel explores how modern hospitality brands can deliver memorable experiences and retain the warmth, intuition, and spontaneity that define unforgettable stays. Speakers will share how they're redesigning journeys so every touchpoint feels consistently human, intentional, and true to the brand.
- Elevate customer experiences beyond transactional interactions, fostering true moments of human connection through memorable experiences
- Balance technological acceleration and AI adoption with high touch human interactions that leave lasting impressions on the customer
- Understand your customer and finetune your brand voice to infuse across every step of the customer journey
11:10 AM Keynote Partner Presentation:Data You Can Trust: Cleaning the Foundation for Smarter Travel Marketing
Travel marketers today have more customer signals than ever. But too often those signals live in disconnected systems, making it hard to know your traveler and act on that knowledge. Join LiveRamp and AmaWaterways for a candid look at what it takes to build a connected data foundation, from resolving fragmented guest identities to reaching new audiences and measuring what actually drives bookings. AmaWaterways will share how they're applying these principles to fuel expansion, and where they see the biggest opportunities ahead as they grow across the travel ecosystem.
Check out the incredible speaker line-up to see who will be joining Michal.
Download The Latest Agenda