Michal Maguire has spent over 20 years helping some of the world's best-loved travel brands, from cruise lines to theme parks, connect with the people they serve. Today, as SVP of Marketing at AmaWaterways, she leads a team dedicated to understanding what travelers really want and turning that insight into marketing that feels personal, not just persuasive. Michal believes great marketing starts with genuine curiosity about people. She loves digging into what makes someone choose one vacation over another, then using that understanding to tell stories that make AmaWaterways impossible to ignore.