Digital Travel US 2020

May 18 - 20, 2020

Palm Springs, CA

Michele Fitzpatrick, Industry Strategy Consultant at Acxiom
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Michele Fitzpatrick


Industry Strategy Consultant
Acxiom

Check out the incredible speaker line-up to see who will be joining Michele.

Download The Latest Agenda

Day 1 Monday May 18 Pedal To The Metal: Accelerating Your Digital Evolution

Monday, May 18th, 2020


2:55 PM The Travel Marketer’s Playbook For Conquering The Complexity Of Connection : A Roadmap To Powering Personal Customer Experiences.

Generating exceptional customer experiences is the key to success in the travel industry.  Delivering unforgettable, personalized experiences requires getting to know people beyond their devices, and then creating meaningful interactions based on their needs and wants.  A brand’s ability to break through the noise and build lasting relationships with customers is only as good as its ability to manage identity and keep up with changes. Join Acxiom and learn how the world’s biggest brands are using data and identity to:
• Deliver highly personalized offers and engagements to high-value audiences
• Comply with CCPA, GDPR and be prepared for future regulations 
• Enhance what they know about consumers by safely combining data with a non-competitive brand