Patricia Gonzalez

Vice President, Marketing Windstar Cruises

Patricia Gonzalez is the Vice President of Marketing at Windstar Cruises, where she leads brand evolution and digital transformation for the small-ship cruise line. With over 15 years of experience in luxury travel, cruising, hospitality, and non-profits, she brings a fresh, cross-industry perspective to travel marketing. Patricia has held leadership roles at Azamara, Royal Caribbean Group, Celebrity Cruises, and Sandals Resorts, and also worked agency-side supporting top CPG brands. She holds a Master’s in Business from Florida International University and is passionate about using storytelling and digital innovation to connect with today’s travelers.

11:00 AM PANEL DISCUSSION: Focusing on Value and Making Customer Connections: Going Beyond Price to Capture Direct Bookings

Competing on price alone is a losing game and a drive to the bottom. This panel explores how you can gain direct bookings by focusing on your unique value proposition, fostering deeper customer relationships, and creating a compelling booking experience that goes beyond just the transaction.

Crafting value-added offers, packages, and experiences that incentivize direct bookings.
Cultivating direct customer relationships through personalized communication and loyalty programs.
Building a strong brand identity and online presence that inspires trust and drives direct bookings.

Check out the incredible speaker line-up to see who will be joining Patricia.

Download The Latest Agenda