Paul Hagenson is Expedia's Director of Outbound Marketing and is responsible for email performance globally. Paul has been with Expedia for 3 years during which time there has been a transformation in email capabilities to support highly targeted, dynamic and personalized campaigns. Paul's background with email goes back to 1999 at NetRadio.com where he launched a cutting edge html email. He then managed online marketing for BestBuy.com including triggered and transactional emails, and most recently Amazon.com managing email strategy across many business teams. Paul is originally from Australia but has lived in the US for almost 20 years which hopefully explains his strange accent.
Check out the incredible speaker line-up to see who will be joining Paul .