is Vice President, Business Development and Partnerships responsible
for the creation of new global revenue streams and content
products for CNN Digital Worldwide and Great Big Story.
As one of the first
employees, Sands guided the expansion of Great Big Story through
partnerships, syndication, licensing and other product
and business development activities both domestic and international.
Under his leadership as
Vice President, Content Products, Great Big Story expanded product availability
to multiple third-party platforms, including launching a regional
partnership in the Nordics, distribution through social, mobile & streaming
media platforms, online portals, airport networks, hotels, airline inflight
entertainment systems, international social networks (including China), and more. Combined,
these deals extended Great Big Story’s reach to more than 10 million
consumers worldwide (60% of which are internationally-based).
Before joining Great Big Story,
Sands was Principle Business Development for Amazon and helped launch hardware
projects such as the Amazon Alexa voice assistant, Echo, Amazon Fire
TV and Kindle Fire Tablet.
Amazon, Sands spent five years in mobile content where he served as North
American sales lead for companies such as Gameloft and Airborne Entertainment. He’s
also worked as a creative director for international advertising agencies such
as Leo Burnett, BBDO, and Ogilvy & Mather and even founded his own company
in Seattle, WA.
received his undergraduate degree in Communications from the University of
Colorado, Boulder and resides in Seattle, WA.
Check out the incredible speaker line-up to see who will be joining Rob.
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