Digital Travel 2019

April 08 - 10, 2019

Hyatt Regency Indian Wells, CA

Robecta Ma

Vice President of Marketing, Americas
Cathay Pacific Airways

DAY TWO: Booking & Experience, TUESDAY, APRIL 9, 2019

Tuesday, April 9th, 2019

2:45 PM CASE STUDY: Virtual Reality – The Awareness Exists in the Mind, The Sales Exist in Reality

This case study will delve into how Cathay Pacific leveraged VR content to exceed the performance of its brand campaign and aggregate additional incremental bookings.
•Finding the right tech partner
•Repurposing VR content to drive views and leads
•Strategies for measuring the impact

Check out the incredible speaker line-up to see who will be joining Robecta.

Download The Latest Agenda