Steve Hayes

Director Universal Destinations & Experiences

Steve Hayes is a customer-centric marketing leader specializing in driving loyalty, revenue growth, and seamless omnichannel experiences. He combines marketing effectiveness with digital innovation to create personalized engagements for global audiences.

Steve has led initiatives such as Marriott’s Customer360 data product and the Service Cloud implementation at Ashley Furniture, enhancing customer satisfaction and lifetime value. With expertise across marketing, loyalty, analytics, and technology, he unites data and creativity to deliver impactful, memorable experiences.

Day 1: AI-Driven Transformation & Personalizing The Traveler Experience

11:10 AM Panel: Driving Revenue Through Smarter Customer Connections

Today’s travel marketers are under pressure to deliver measurable results faster than ever—and the key lies in creating truly connected customer experiences. This panel explores how brands are rethinking their marketing infrastructure to be more agile, data-smart, and revenue-focused.

Hear from marketing and technology leaders who are using integrated platforms, real-time data, and automation to make every touchpoint more strategic—from initial inspiration to booking and beyond. Each panelist brings a different perspective on how to structure teams, tech, and tactics to stay ahead in a high-speed market.

Simplifying complex workflows with automation and system integration to improve collaboration and marketing agility.
Executing omnichannel strategies that align with business goals—driving not just engagement, but conversions and revenue growth.
Pinpointing the data, insights, and tech stack needed to quickly adjust campaigns, allocate spend, and make smarter decisions under pressure.

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda