Tim Megginson is Vice President of Digital & Data Strategy for Visit Orlando, the official destination marketing organization for the most visited destination in the United States and Theme Park Capital of the World. In this role, Tim leads Visit Orlando’s digital vision, bringing together AI, technology, data and customer experience to support innovation, performance and responsible growth. He oversees the organization’s digital ecosystem, including websites, email and CRM strategy, analytics, accessibility and privacy governance, ensuring digital efforts are practical, measurable and impactful for both travelers and industry members. Since joining Visit Orlando in 2017, Tim has played a key role in modernizing how the organization engages audiences through digital platforms and data-informed decision-making. For marketing, he successfully led the organization's website redesign in 2024 that now generates more than 110 million web sessions annually. Tim elevated accessibility from a compliance requirement to a core business practice, embedding inclusive design into Visit Orlando’s digital experiences and governing it as an ongoing performance and risk-management priority. More recently, Tim led the development and launch of Visit Orlando’s AI-powered trip-planning experience, helping guide the organization’s approach to emerging technology with a focus on real-world application, governance and trust. Prior to Visit Orlando, Tim served as chief digital strategist at The Dollywood Company and held leadership roles at Universal Orlando Resort, where he advanced to become Senior Manager of Marketing for Universal Parks and Resorts Vacations. Throughout his career, Tim has received numerous industry recognition for leadership and innovation, including honors from DOMO, Herschend Family Holdings (Dollywood), the American Marketing Association of Central Florida and The Orlando Business Journal. He also serves on the IAB’s Measurement, Addressability and Data Center Board, contributing to industry guidance and education on solutions and changes in technology and privacy. Additionally, Tim serves on ANA’s AI Leadership Council providing direction and feedback on strategic priorities as to how data and technology are transforming marketing. Tim holds an MBA from the University of Florida. Outside of work, he enjoys spending time with his wife, four children and their dog, Huck, and is actively involved in youth sports and community leadership initiatives.