Travel marketers today have more customer signals than ever. But too often those signals live in disconnected systems, making it hard to know your traveler and act on that knowledge. Join LiveRamp and AmaWaterways for a candid look at what it takes to build a connected data foundation, from resolving fragmented guest identities to reaching new audiences and measuring what actually drives bookings. AmaWaterways will share how they're applying these principles to fuel expansion, and where they see the biggest opportunities ahead as they grow across the travel ecosystem.