As channels, tools, and expectations change faster than budgets, the structure of your marketing stack matters as much as the tech you choose. This interactive panel looks at how leading travel brands are re‑architecting their stacks so teams can move quickly, test boldly, and still keep costs in check.

• Align your tech stack with a clear operating model, so marketing, product, data, and IT can move quickly
• Simplify integrations and standardize data to personalize at scale while maintaining cost efficiency
• Governance, talent, and vendor strategies that keep your marketing org flexible enough to experiment with AI and new channels