Digital Travel

May 08 - 10, 2017

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WhitepapersWhitepapers

  • Travel + Hospitality: Leveraging the Best Disruptive Technology and Consumer InnovationsTravel + Hospitality: Leveraging the Best Disruptive Technology and Consumer Innovations
    The travel and hospitality industry hit a new record of spend and transformation in 2016. Global business travel spend topped $1.2 trillion USD in 2015, growing 5 percent over 2014 and is on pace to advance 5.8 percent on average over the next five years reaching $1.6 trillion in 2020 (Global Business Travel Association).

    With the average leisure traveler only taking between two or three trips per year, their exposure to travel and hospitality brands is limited; however, because of their daily interactions with highly innovative and disruptive brands like Starbucks, Amazon and Uber, their expectations for their travel and hospitality experiences are higher than ever. They want on-demand, highly streamlined and customized experiences at the swipe or tap of a button.

    To understand how travel and hospitality companies can leverage innovative and disruptive technology to capture a bigger share of the imminent 2017 global travel growth, we’re taking a look at the top trends to monitor in the year to come.
  • A Preview of Insights On Localization for the Hospitality IndustryA Preview of Insights On Localization for the Hospitality Industry
    Digital teams at hotel Groups are generally confronted with a key localization dilemma: Due to the high volume of property content, maintaining a fully localized site in all languages can be cost-prohibitive. Yet it is usually a necessity for the hotel to be available in the language of their location. One of the largest - and usually main - markets is the hotel's local market. In the worst case scenario, that means one language for every hotel in the group. The value and ROI for the single hotel is clear, but how can that be applied to the rest of the site?
  • Performance Marketing Trends in the Travel IndustryPerformance Marketing Trends in the Travel Industry
    In this brand new report from Digital Travel and Performance Horizon, you'll discover the cutting edge of digital strategy that travel brands are rolling out. The report covers:

    - The use of partner marketing in customer acquisition and retention
    - How travel brands are measuring and improving their strategies
    - What new techniques are being deployed in the coming year

    Click the image to the left to download!
  • Travel Commerce 2017 Trends ReportTravel Commerce 2017 Trends Report
    The internet completely transformed the travel industry. Think back to just two decades ago, when you had to go through a travel agency to book a trip or (gasp!) pick up a phone. The internet opened a door for airlines, hotels, and other travel players to sell directly to customers. They could now feature their perks and rates directly to the customer—but the customer could also now shop around, compare all the costs and advantages. Further adding to the evolution of online travel was the rise of Online Travel Agencies (OTAS). For years now, travelers have been drawn to online sites like Expedia, Travelocity, Orbitz and Priceline to find and reserve hotel rooms, flights and rental cars. Hotels and travel providers welcomed the system — or at least learned to live with it — even though the business came at the cost of substantial commissions. But now, the travel industry is fighting back and investing heavily in getting customers to skip the OTA and book directly on their site.

    Click the button on the left to download today!

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  • Attendee ListAttendee List
          
  • Online Engagement Tips for the Travel Marketer: Own the Customer Journey from Takeoff to Landing!Online Engagement Tips for the Travel Marketer: Own the Customer Journey from Takeoff to Landing!
    Travel marketers are constantly competing for the wandering eyes of customers looking to book the trip of a lifetime. To win the booking, brands need to be felt across all digital channels. From websites to mobile apps to social pages, it’s more important now than ever to give your customers a digital experience that is almost as good as their trip!

    How well do you know your customers?

    The Digital Travel team surveyed 500 digital travelers about their personal customer journey to find out just how travel brands can improve the customer experience.

    Check out the infographic we put together of our results to gain insight into your customers’ behavior and learn how to engage them with your brand every step of the way!
  • The Digital Travel 2016 The Digital Travel 2016
    This year's edition of the Digital Travel Director's Report takes a close look at the trends shaping the industry. Along with a special agenda preview, the report covers:

    - How consumer needs are shaping brand marketing
    - The implications of rising guest expectations
    - Effective attribution through multichannel marketing

    Click the image to the left to download your copy!
  • How to Prioritize Your Big Data or Predictive Marketing ProjectsHow to Prioritize Your Big Data or Predictive Marketing Projects
    Travel brands are following the lead of digital retailers and building out their ability to serve personalized content to their customers. Those who are able to create a truly 1 to 1 experience are poised to win customer loyalty and referrals. In Boxever's new e-book, several leading travel executives give their perspective and best practices for embracing the big data driven personalization paradigm. The report covers:

    Benchmarking your personalization initiatives
    The effect of data on the travel industry
    Prioritizing personalization among competing priorities

    Click the image to the left to download your copy!
  • How Mobile & Digital Marketing Are Reshaping the Travel IndustryHow Mobile & Digital Marketing Are Reshaping the Travel Industry
    The travel and hospitality industry is going through an unprecedented period of change. The flood of new competition and the constant access consumers have to travel brands is creating an urgent need for brand differentiation. Digital capabilities are now core differentiators and growth drivers. They also elevate the customer experience and redefine how travel brands interact with their customers.

    Produced in conjunction with Urban Airship, Digital Travel’s annual report evaluates how travel and hospitality brands are leveraging digital capabilities to engage with customers at every stage of the customer lifecycle: from discovering and researching products to making purchases and continuously connecting with the brand. The paper assesses how digital is impacting budgets and revenue streams, as well as how brands are using mobile to influence the entire customer journey.

    Click on the image at left to download this exclusive report!
  • Hospitality Industry MarketingHospitality Industry Marketing
    An Exclusive Presentation By Steven Quach, Director Online Marketing, Hotels.com

    Mobile’s ubiquitous and on-the-go nature is changing the way people plan and book travel, while equally enhancing the on-destination experience. Hotels.com has been following and feeding the growth as increasingly more customers are accessing their content through smartphones and tablets. Their award-winning mobile app is driving new customer acquisition, while building loyalty in existing customers through convenient trip management features and mobile-friendly CRM.
    Hotels.com share their journey as well as cover some major breakthroughs in Mobile Technology that are challenging conventional customer behavior and forcing an industry to adapt.

    Click the image on the left to download this exclusive presentation now.

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  • 10 Tips to Delight the Digital Traveler Part 110 Tips to Delight the Digital Traveler Part 1

    Learn how to drive revenue for your company by delighting your customers and inviting them to something more. These 10 tips to delight the digital traveler will enable you to better understand and cater to your customers.

    Key tips include:

    • Understanding how other cultures like to travel
    • Building your brand voice
    • Designing market-specific strategies for content & MSEO
    Click the image to the left to view the video!

  • 10 Tips to Delight the Digital Traveler Part 210 Tips to Delight the Digital Traveler Part 2

    Learn how to drive revenue for your company by delighting your customers and inviting them to something more. These 10 tips to delight the digital traveler will enable you to better understand and cater to your customers.

    Key tips include:

    • Making it easier and safer to book
    • Maximizing your sales with contextually relevant offers
    • Fixing social negativity before it escalates
    Click the image to the left to view the video!

  • Conversions to Cross-Sell: What Customers Really CraveConversions to Cross-Sell: What Customers Really Crave
    Learn how to maximize your ancillary revenue! Let these speakers walk you through how to properly measure and achieve ancillary revenue excellence so that you can benefit not only your company, but also your customers!

    Key points include:
    • The three metrics used to measure ancillary revenue excellence
    • The three requirements to achieve ancillary revenue excellence
    • And a solutions approach
    Click the image to the left to view now!

  • Digital Liftoff: How Mobile and Digital Marketing are Reshaping the Travel Industry VideoDigital Liftoff: How Mobile and Digital Marketing are Reshaping the Travel Industry Video

    In this webinar we discuss findings from the just-released 2015 report, and learn:

    • How to leverage digital to engage with customers from the discovery and research phase all the way through to the purchase
    • How leading travel companies are using mobile to improve the entire customer experience, from acquisition through ongoing engagement
    • How your peers are executing in digital, and the key initiatives for the coming quarters
    • Featured Speakers:

      • Alyssa Meritt, Head of Strategic Consulting , Urban Airship
      • Andrew Cole, Digital Travel Content Director , Worldwide Business Research