Travel + Hospitality: Leveraging the Best Disruptive Technology and Consumer Innovations
The travel and hospitality industry hit a new record of spend and transformation in 2016. Global business travel spend topped $1.2 trillion USD in 2015, growing 5 percent over 2014 and is on pace to advance 5.8 percent on average over the next five years reaching $1.6 trillion in 2020 (Global Business Travel Association).
With the average leisure traveler only taking between two or three trips per year, their exposure to travel and hospitality brands is limited; however, because of their daily interactions with highly innovative and disruptive brands like Starbucks, Amazon and Uber, their expectations for their travel and hospitality experiences are higher than ever. They want on-demand, highly streamlined and customized experiences at the swipe or tap of a button.
To understand how travel and hospitality companies can leverage innovative and disruptive technology to capture a bigger share of the imminent 2017 global travel growth, we’re taking a look at the top trends to monitor in the year to come.
A Preview of Insights On Localization for the Hospitality Industry
Digital teams at hotel Groups are generally confronted with a key localization dilemma: Due to the high volume of property content, maintaining a fully localized site in all languages can be cost-prohibitive. Yet it is usually a necessity for the hotel to be available in the language of their location. One of the largest - and usually main - markets is the hotel's local market. In the worst case scenario, that means one language for every hotel in the group. The value and ROI for the single hotel is clear, but how can that be applied to the rest of the site?
Performance Marketing Trends in the Travel Industry
In this brand new report from Digital Travel and Performance Horizon, you'll discover the cutting edge of digital strategy that travel brands are rolling out. The report covers:
- The use of partner marketing in customer acquisition and retention
- How travel brands are measuring and improving their strategies
- What new techniques are being deployed in the coming year
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Travel Commerce 2017 Trends Report
The internet completely transformed the travel industry. Think back to just two decades ago, when you had to go through a travel agency to book a trip or (gasp!) pick up a phone. The internet opened a door for airlines, hotels, and other travel players to sell directly to customers. They could now feature their perks and rates directly to the customer—but the customer could also now shop around, compare all the costs and advantages. Further adding to the evolution of online travel was the rise of Online Travel Agencies (OTAS). For years now, travelers have been drawn to online sites like Expedia, Travelocity, Orbitz and Priceline to find and reserve hotel rooms, flights and rental cars. Hotels and travel providers welcomed the system — or at least learned to live with it — even though the business came at the cost of substantial commissions. But now, the travel industry is fighting back and investing heavily in getting customers to skip the OTA and book directly on their site.
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