Whitepaper & Media Center

Digital Advertising Strategies for Today’s Travel Industry

Both emerging and long-standing shifts in consumer behavior are having a broader impact on how the travel industry approaches advertising. This report explores how travel companies are adapting their advertising strategies to match current consumer trends. With a special focus on connected TV ads, the report will reveal how this advertising approach will shape traveler engagement in the coming years.

Shifting Trends in the Travel Industry

This report explores the biggest trends in the travel industry. Key topics of focus include how leisure travelers are reacting to increasing costs and inflation, how operations at travel companies can shift to accommodate recent disruptions, and how travel companies are engaging travelers to match their changing needs and preferences.

Have Ad, Will Travel: Why CTV is The Window to the World for Jetsetters [On-Demand Webinar]

This post-COVID travel boom is the perfect time for your brand to get ahead of trends and use data-backed insights, performance advertising strategies that drive conversions. Join us on to see how you can maximize CTV advertising to create your own success story.

Accelerating Revenue Growth Before & During 2022’s Peak Travel Season

Loyalty will remain important in the travel industry: “We see that both through our data and through what other people are reporting in the industry,” says Sasha Trifunac, VP, Travel and Entertainment Sales at Cardlytics. In fact, 52% of consumers say loyalty programs are a key reason they choose specific brands. In this report based on our 2022 Digital Travel webinar, discover new opportunities to draw greater value from your loyalty programs.

Digital Travel 2022 Innovation Briefing

In this report, we examine some of the changes the industry has undergone in order to better understand and communicate with customers while combining digital and traditional touch-points to improve experiences.

Building Traveler Trust in the Post-Pandemic Travel Environment: How Travel Companies can Engage Today’s Travelers and Transform the Industry

In the post-pandemic marketplace, travel companies must be able to create and capture demand for both business and leisure travel. This study explores how travel organizations are preparing to meet customer needs in the post-pandemic market. It focuses specifically on how they intend to win their customers’ trust and keep them engaged in the current travel environment.