What is Digital Travel?
Digital Travel is the premier interactive event for travel executives who are looking to re-imagine their customer journey. This year’s event will address enhanced personalization to deliver better cross-channel experiences – so you’ll win the booking every time!
2018 Featured Speakers Include:
VP, Digital User Experience
SVP, Digital Innovation and eCommerce
Wyndham Vacation Ownership
GM, Digital Content and Optimization
Delta Air Lines
Head of Industry, Travel
VP, Global Brand Marketing
Four Seasons Hotels and Resorts
SVP and Chief Experience Officer
Director, User Experience Research
Director, eCommerce UX
What You'll Learn
Travel executives have cleared their schedules to join us for this year’s Digital Travel! We’re the best place to share ideas that are critical to advancing your eCommerce and customer experience priorities in an increasingly personalized world. Take a look at some of our featured industry specific sessions!
- Hotels & Resorts
- Online Travel Agencies (OTAs)
- Cruise lines
- Travel Disrupters
- Destination Marketing Organizations
Fireside Chat: How Delta Puts Customers First
Scott Struletz, GM, Digital Content and Optimization, Delta Air Lines
In this Fireside chat, Scott will share the latest products and innovations Delta Air Lines is launching in order to respond to customer demands, while touching on:
- The Delta approach to UX
- Gleaning insights from data to help drive a digital strategy
- Incorporating the voice of the customer
Case Study: High-Flying Virtual Content In The Sky
Robecta Ma, VP, Marketing, Cathay Pacific
This past July, Cathay Pacific launched a 360-degree mobile video ad. The airline has been integrating virtual reality content as a means of advertising into their marketing strategy. Robecta Ma, VP or Marketing, will share a glimpse into what happens behind the scenes.
- Translating virtual reality video into advertising
- Navigating the in-flight experience with VR
- Engaging customers and viewers with VR
Case Study: Catching Up With Rose, The Cosmopolitan Hotel And Casino’s Chatbot
Mamie Peers, VP, Digital, Social, eCommerce at The Cosmopolitan of Las Vegas
At last year’s Digital Travel Summit, Rose seduced the audience with her flirtatious and mischief-making antics. I know what you’re all thinking, but it’s not what it sounds like! Rose is The Cosmopolitan of Las Vegas’ chatbot, recently launched to help guests navigate the resort and discover surprises around every corner. Mamie Peers, VP of Digital is back to update you on new and exciting chatbot developments at Las Vegas’ most luxurious hotel.
- Updates on chatbots and how they’re continuing to be backed by employees to deliver an intimate experience at scale
- Newest data and how guests are responding
- Learn the value of an SMS chatbot in the hotel & casino space
High Tech for High Touch: Digital Storytelling in a Millennial World
Felicia Yukich, Senior Director, Brand Strategy, Social Media and Content, Four Seasons Hotels and Resorts
Technology is increasingly consuming travelers’ lives and they are all ruled by the algorithm. Now more than ever, users expect personal, seamless, connected experiences both online and offline and they engage with authentic and deeply personal stories. This is especially true for affluent millennials. Four Seasons has focused its digital and social efforts to project its unique brand belief in fresh ways and build direct relationships with existing and new audiences. This session will address:
- Inspiring travel and connecting with guests in a mobile and social world
- Optimizing UGC and influencer content to amplify your message
- Omni-channel content strategy to cut through the clutter
- Using digital to meet guests where they are
The Science Of Mind Reading: Delighting Consumers Along The Traveler Journey
Tammy Snow, Director, User Experience Research, Expedia, Inc.
As technology advances and consumer preferences become more and more personalized, how can you surprise and delight your consumers? With a strong test-and-learn philosophy, Expedia’s Innovation Lab was created to reach our global audience (shoppers and partners) to help us understand what users do, how they do it and why. Join us as we explore consumer habits and how to use technology to surprise and delight consumers.
Panel: Making The Most Out Of Your OTA And Meta-Search Partnerships
Mark Molinari, Corporate VP of Revenue Management & eCommerce, Las Vegas Sands
Gil Harel, SVP, Business Development, Trip.com
Deyola Adekunle Director, Strategic Partnerships, HotelTonight
Edward Perry, Head of Partnerships, The Americas, HRS
Now more than ever, hotels are focused on winning the direct booking, but that doesn’t necessarily mean that OTAs and other third party sites are the enemy. Our panelists share real-world experience of successful and mutually beneficial partnerships between hoteliers and disrupters.
- What does a win-win partnership look like
- Leveraging sites like Expedia and TripAdvisor to drive direct bookings
- Utilizing the technology powered by third parties to improve the search and booking customer experience
Panel: More Than Just Millennials – Getting Acquainted With Your Customer Through Data
Sue Lucas, SVP, Digital Innovation and eCommerce, Wyndham Vacation Ownership
Jereme Carlisle , Senior Manager, Digital Marketing Strategy, Apple Leisure Group
Driss Belmadani, Cobrands Cards and Loyalty Partnerships, JetBlue Airways
Parag Vohra, VP of Travel Sales, US and Canada, Sojern
Executive Speaker, LiveRamp
Millennials, seniors, families. The industry has spent so much time and energy obsessing over the latest generational marketing trends. Our keynote discusses how data can be used to truly understand your customer, drive better customer engagement, and help acquire new customers.
- Using data for improved cross-device tracking, personalization
- Personalization strategies to retarget and win the re-booking
- Keeping in touch with the customer, post-stay
- Flipping the script and building an agenda around your audience
Marketing In The Age Of Assistance
Jenny Thomassian, Head of Industry, Travel, Google
Travelers have always turned to Google with intent, expecting assistance. Now people expect that assistance everywhere. Using machine learning, brands can make sense of consumer intent, identity, and context to reach their most valuable customers. At Digital Travel, Jenny Thomassian talks us through this important technology.
AI to Scale Stronger Emotional Customer Relationships
Luis Terife, VP, Marketing, Carnival Cruise Lines
Ryan Deutsch, SVP of Global Customer Success, Persado
Carnival is dedicated to making the customer experience more human, and thus more relatable, to consumers. Recently, Carnival has partnered with Persado to bolster engagement by getting people to be emotionally invested in their travel plans. Upon implementation, Carnival immediately saw results skyrocket. With the help of Persado's AI-powered technology, Carnival is able to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.
Panel: Digital At Sea – Where Are Most Marketers Missing the Boat?
Jonathan Stephen, Digital Marketing Executive, Norwegian Cruise Line
Oscar C. Guerrero, Sr. Manager, Consumer Insights and Loyalty, Crystal Cruises
- Sharing best practices in marketing initiatives to drive effective engagement
- Learning from our mistakes and discussing the biggest marketing blunders
- Engaging the customer at sea – what does the future of digital look like?
- How are cruise lines differentiating themselves to win the booking
The New Wave Of Peer-To-Peer Accommodation – Putting The “Sharing” Back Into The Sharing Economy
Emmanuel Arnaud, CEO of HomeExchange.com and GuesttoGuest
In 2017, GuesttoGuest officially acquired HomeExchange.com, and together these two companies make up the largest home exchange community in the world, with over 400,000 homes in 187 countries. But what sets HomeExchange apart from brands like Airbnb and HomeAway? Emmanuel Arnaud, CEO of HomeExchange.com and GuesttoGuest, will take the stage to talk about the new wave in peer-to-peer accommodation that allows travelers to truly share their homes without the exchange of money. Mr. Arnaud will address:
- Insights into a radically different customer experience
- Forecasting the future of the sharing economy and its impact on the traditional travel industry
- How GuestToGuest uses machine learning in its search algorithm
Don’t Believe The hAIpe: User-Centric Marketing In The Artificial Intelligence Era
Tedd Evers, CEO & Founder, Triptuner
Artificial Intelligence (AI) is unquestionably a hot topic today, permeating headlines, press releases, pitch decks and panels everywhere. Yet as with any surging technology trend, its limits, trade-offs and costs can get lost in the buzz. This session takes a contrarian look at AI from the user perspective, drawing upon examples and lessons learned over 7 years at the personalization-focused travel startup TripTuner® to examine its impact on the traveler experience.
You’ll gain a clearer – and perhaps different - perspective on how AI may affect your marketing approach, along with practical tips and techniques for applying its principles regardless of budget or technical proficiency.
DMO Panel: Technology & The Visitor Experience
Andrew Wilson, EVP and Chief Marketing Officer, Atlanta Convention and Visitors Bureau
Debra Smith, VP, Digital Marketing & Visitors Services, Nashville Conventions and Visitors Corporation
Keith LaFerriere, Chief Creative Officer, Verndale
Now more than ever, Destination Marketing Organization (DMOs) are revamping their strategies and embracing new technology to deliver a seamless and trackable visitor experience. All the while, these organizations are turning their attention towards tourism and the “bleisure” – or business/leisure –traveler to their cities. :
- Connecting with the “bleisure” and convention center traveler, and exploring strategies and opportunities to extend their stay
- Creating touchpoints throughout the entire city visit and using data to connect the dots of the traveler journey
- Recommended tools and platforms for generating meaningful data and providing a seamless visitor experience
Fireside Chat: Helping Walt Disney World Guests In The Digital Experience
Angela Blanchard, Director, Travel Operations Infrastructure & Support, The Walt Disney Company
Jeffrey Harmon, Sr. Manager – Disney Travel Operations Project Development and Integration, The Walt Disney Company
Get a behind the scenes look at the operators behind the curtain. In this interactive Q&A, folks at Disney will share exactly what goes behind creating an exceptional customer experience for the Disney-goer.
- Reaching the right customer at the right time
- Tools for assisting the digital engagement
- Upholding the reputation of the brand
Who Attends Digital Travel?
Digital Travel is for travel, hospitality, and leisure executives in digital marketing and customer experience who are looking to build world-class brands. Join over 75 of the industry’s leading brands at Digital Travel, as they meet, network, and inspire.
"These events bring together some of the smartest digital minds in the travel industry. The content is timely and informative, and the sessions are engaging. I look forward to participating and contributing to future events with WBR."- Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue Airways
The Fun Stuff
We’re known for incredible onsite experiences that you can’t get anywhere else! See some of the fun activities we have planned this year!
Share-able content on the latest industry marketing trends
Caesar’s Delivers a Knockout eCommerce Strategy
Learn how much digital technology has to offer the casino industry and how marketing partnerships can go a long way.
Hilton Uses the IoT to Create a Connected Experience
Imagine a world where you hotel room knows exactly who your customers are, giving them control over their experience.
Booking.com is Addressing Tech’s Gender Bias
Using its own independent research, Booking.com has created two initiatives that will help address industry inequalities.