Digital Travel US 2018

April 30-May 02, 2018

1.888.482.6012

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Hospitality Industry Marketing

An Exclusive Presentation By Steven Quach, Director Online Marketing, Hotels.com

Mobile’s ubiquitous and on-the-go nature is changing the way people plan and book travel, while equally enhancing the on-destination experience. Hotels.com has been following and feeding the growth as increasingly more customers are accessing their content through smartphones and tablets. Their award-winning mobile app is driving new customer acquisition, while building loyalty in existing customers through convenient trip management features and mobile-friendly CRM.
Hotels.com share their journey as well as cover some major breakthroughs in Mobile Technology that are challenging conventional customer behavior and forcing an industry to adapt.

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Benchmarking Performance Marketing and Digital Strategy in the Travel Industry

Competition in travel remains fierce with complex consumer journeys and more touch points, channels, and devices than ever before. In order to compete, brands must fully integrate their customer-facing operations and marketing activities and constantly measure the return on investment. This report benchmarks the travel industry including the adoption and management of performance marketing programs such as partner marketing alongside other marketing tactics.

In Benchmarking Performance Marketing and Digital Strategy in the Travel Industry, you will discover recent industry breakthroughs in affiliate and partner marketing, including:

  • Top drivers for consumer acquisition
  • Revenue driving opportunities through partner marketing
  • Performance-based data that drives better attribution and business decisions
  • Growing sales conversions with mobile-oriented marketing partnerships

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A Culture of Success: Adopting Experimentation in the Travel Industry

In the travel industry, experimentation is becoming increasingly successful as it can be applied to improve every aspect of the customer experience. But how are travel organizations driving business forward with experimentation? Digital Travel partnered with Optimizely, the world’s leading experimentation platform, to discover how they are facilitating their success.

A Culture of Success: Adopting Experimentation in the Travel Industry benchmarks industry progress, revealing key findings such as:

  • How travel organizations use testing to support growth initiatives
  • How companies use test results to improve the customer experience
  • How testing cultures drive internal benefits like proper training and executive buy-in
  • What are the greatest barriers to implementing winning tests

The Digital Travel 2016

This year's edition of the Digital Travel Director's Report takes a close look at the trends shaping the industry. Along with a special agenda preview, the report covers:

- How consumer needs are shaping brand marketing
- The implications of rising guest expectations
- Effective attribution through multichannel marketing

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Whitepapers

Performance Marketing Trends in the Travel Industry

In this brand new report from Digital Travel and Performance Horizon, you'll discover the cutting edge of digital strategy that travel brands are rolling out. The report covers:

- The use of partner marketing in customer acquisition and retention
- How travel brands are measuring and improving their strategies
- What new techniques are being deployed in the coming year

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Travel Hospitality: Leveraging the Best Disruptive Technology and Consumer Innovations

The travel and hospitality industry hit a new record of spend and transformation in 2016. Global business travel spend topped $1.2 trillion USD in 2015, growing 5 percent over 2014 and is on pace to advance 5.8 percent on average over the next five years reaching $1.6 trillion in 2020 (Global Business Travel Association).

With the average leisure traveler only taking between two or three trips per year, their exposure to travel and hospitality brands is limited; however, because of their daily interactions with highly innovative and disruptive brands like Starbucks, Amazon and Uber, their expectations for their travel and hospitality experiences are higher than ever. They want on-demand, highly streamlined and customized experiences at the swipe or tap of a button.

To understand how travel and hospitality companies can leverage innovative and disruptive technology to capture a bigger share of the imminent 2017 global travel growth, we’re taking a look at the top trends to monitor in the year to come.

A Preview of Insights On Localization for the Hospitality Industry

Digital teams at hotel Groups are generally confronted with a key localization dilemma: Due to the high volume of property content, maintaining a fully localized site in all languages can be cost-prohibitive. Yet it is usually a necessity for the hotel to be available in the language of their location. One of the largest - and usually main - markets is the hotel's local market. In the worst case scenario, that means one language for every hotel in the group. The value and ROI for the single hotel is clear, but how can that be applied to the rest of the site?