Vice President, Digital Marketing & Visitor Services Nashville Conventions and Visitors Corporation
Debra Smith serves as the Vice President of Digital Marketing and Visitor Services for the Nashville Convention & Visitors Corp. She is responsible for overseeing the strategy of the visitor experience and communicating directly to Nashville’s 14.5 million visitors through both traditional and digital channels. She has been with the Nashville CVC since 2002 and has led the charge for digital tools and personalized customer service which play key roles in Music City’s visitor development strategies.
Debra is responsible for the strategic leadership and implementation of all digital marketing efforts including website, SEM, email marketing, social media, mobile tools and digital partnerships. Her team was recognized by SKIFT in 2016 when visitmusiccity.com was named one of the Top 25 websites in the world.
She also oversees the Visitor Services team who is charged with managing city inquiries, developing vacation packages, booking leisure rooms, selling attraction tickets and managing storefront and digital retail sales.
Her broad experience that includes focusing on the traveler’s process of choosing a destination and how to fulfill visitor expectations has given her a valuable perspective on what creates memorable trip experiences. Her teams are deeply engaged with Nashville’s visitors throughout their journey.
Debra is a 29-year veteran of the hospitality industry and has held key management roles in sales and marketing for a variety of travel related businesses. She holds a BA in Advertising/Marketing from the University of Alabama.
Check out the incredible speaker line-up to see who will be joining Debra.