Digital Travel US 2020

May 18 - 20, 2020

Hyatt Regency Indian Wells

Digital Travel Industry Articles

At Digital Travel, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular whitepapers and case studies.

How Destinations Can Use Branded Entertainment to Target Chinese Travelers

Travel entertainment content is an incredibly valuable marketing tool that is often overlooked by destination marketers. A more engaging way to connect with travelers, video content falls under the ‘branding’ category, but certainly can lead to major conversions.

How InterContinental Hotel Group Is Utilizing Patenting Strategy in Great Room Design

The WorkLife room, as the name suggests, was designed from the ground up to offer a superior hospitality experience, whether its occupant is staying at the hotel for business, pleasure, or a little of both. With work/life balance being an important buzz-term in the media right now, it's the perfect name for the new room.

How Travel Brands Can Boost Interdepartmental Cooperation

You might think that, in the 21st century, cooperation would be at an all-time high. With social media, email, and dozens of professional collaborative tools such as Trello or Slack at our fingertips, we should be all communicating and working together effectively. However, it's astonishing how regularly people forget the basics.

How To Boost Bookings Via The Traveler's Customer Journey

Most travel bookings now occur online, where consumers are empowered with a wealth of platforms and tools they can use to get the very best experiences possible for the least amount of money - and they're available 24/7.

How Travel Search Advertising Is Lagging Transparency

While transparency has certainly become a buzzword in recent years, the travel industry - both on metasearch price comparison sites, and its own online agencies and websites - is still largely relying on outdated networks.

Beyond Baby Boomers Vs. Millennials: Customer Segmentation in the Travel Industry

Advanced segmentation empowers marketing teams to create better and more relevant personas and use them to conceptualize and deploy more detailed and personalized advertising campaigns.

How Caesars Entertainment Delivers a Knockout eCommerce Strategy

Digital technology has much to offer the casino industry and Caesars Entertainment is being proactive in making intelligent partnerships in that sector.

Best Western Hotels Is Using AI to Augment the Travel Experience

Digital technology is at the forefront of almost all business these days, and Best Western Hotels is among those innovative companies employing artificial intelligence and big data to great effect. is Addressing the Tech Industry's Gender Bias Problem carried out its own independent research into the much-reported gender bias in the tech industry. They now have two initiatives in the pipeline which it believes will help address the inequalities discovered by its own research.

How Hilton is Using IoT to Create a Truly Connected Travel Experience

Imagine a world where the hotel room knows you, and you know your room.

How Cathay Pacific is Using VR to Help Build the Airline of the Future

2017 was the year when the 1980s' promise of virtual reality (VR) technology finally became a reality. Businesses in every industry are excited to find innovative ways to utilize this new tech, and Cathay Pacific is no different.

When Digital Engagement Gets Complicated: Finding your window of opportunity

How is Finnair winning at customer engagement across digital mediums?

Your Customers are Shopping on Mobile- So Why Aren’t they Buying on Mobile?

Discover how traveler’s are using mobile platforms throughout the customer journey.

Interview with The Points Guy