Digital Travel US 2020

May 18 - 20, 2020

Hyatt Regency Indian Wells, CA

Shawn Mikus, Head of Public Relations at LEGOLAND Florida Resort
LEGOLAND Florida Resort Logo

Shawn Mikus

Head of Public Relations
LEGOLAND Florida Resort

Check out the incredible speaker line-up to see who will be joining Shawn.

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Day 1

Monday, May 18th, 2020

5:25 PM Keynote Presentation: Just Show, Don’t Tell: Adjusting Your Strategy to Capture Hearts, Minds, Sales, and Data

Introducing yourself to markets that don’t know you, using methods that are changing daily, while balancing against the diminishing returns of traditional media, is a balancing act worthy of a troupe of acrobats.  Join Shawn as he pulls back the curtain on how to leverage engaging visuals, exciting activations, and top influences to make marketing magic.
•Looking at the space your customers are in across categories (media, apparel, food, etc.) and getting there 
•Start by setting goals up front with the metrics and evaluation period of your end goal 
•Structuring your approach for now while building in flexibility for one, three, and five years down the line
•Discerning what imagery your customers will find most compelling