Monday, May 18th, 2020
Introducing yourself to markets that don’t know you, using methods that are changing daily, while balancing against the diminishing returns of traditional media, is a balancing act worthy of a troupe of acrobats. Join Shawn as he pulls back the curtain on how to leverage engaging visuals, exciting activations, and top influences to make marketing magic.
•Looking at the space your customers are in across categories (media, apparel, food, etc.) and getting there
•Start by setting goals up front with the metrics and evaluation period of your end goal
•Structuring your approach for now while building in flexibility for one, three, and five years down the line
•Discerning what imagery your customers will find most compelling