Amanda Johnson

A 20-year thrill ride in advertising, digital marketing and technology implementation has fueled Amanda’s passion to pair unique consumer insights and database analytics with unique brand offerings to drive business. She has delivered winning B2B and B2C strategies in Fortune 500 public, private and non-profit environments alike.

Amanda is currently enriching summer fun for millions of families in the U.S. by driving personalized, behavior-based marketing programs and media buys for Herschend Family Entertainment’s 26 theme park and attractions including Dollywood Parks and Resorts. When she is not analyzing or strategizing, she is making memories with her own family in Atlanta.