Director, Media & Digital Marketing Herschend Family Entertainment
A 20-year thrill
ride in advertising, digital marketing and technology implementation has fueled
Amanda’s passion to pair unique consumer insights and database analytics with
unique brand offerings to drive business. She has delivered winning B2B and B2C
strategies in Fortune 500 public, private and non-profit environments alike.
currently enriching summer fun for millions of families in the U.S. by driving
personalized, behavior-based marketing programs and media buys for Herschend
Family Entertainment’s 26 theme park and attractions including
Dollywood Parks and Resorts. When she is not analyzing or strategizing, she is
making memories with her own family in Atlanta.
Check out the incredible speaker line-up to see who will be joining Amanda.
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