DAY THREE: Loyalty & Sharing, WEDNESDAY, APRIL 10, 2019
Wednesday, April 10th, 2019
For those brands within the travel industry, success (and survival) requires meeting the rapidly rising bar for customer expectations with exceptional, relevant, and value-oriented experiences. But no company can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences. In this session, Brendan will discuss what drives consumer choice in today’s digitized world of travel, how organizations often confuse company-obsession with customer-obsession, top capabilities that leading organizations are investing in, and how data is being used as a competitive weapon for servicing, retaining, and achieving loyalty from the new digitally-savvy consumer.